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Many people told me that they want to join Xiaohongshu and create a professional account in 2024, but they really don’t know how to do it. In addition to finding the advantages and choosing the right track, you must also learn the following registration and account maintenance guidelines!
How to register a new account on Xiaohongshu
1. Prepare your mobile phone number
(1) You must use a regular mobile phone card to register
(2) If the corresponding mobile phone number has been registered, check whether there have been any violations in the past. If there are any, then no need to register
2. Account Registration
(1) Try to use one mobile phone for one account . The same mobile phone is interrelated. If one account is blocked, the other account will be affected.
(2) For dual-opening of Android phones, at most one phone can log in to two accounts. If you need to log in to multiple accounts on a phone that cannot be dual-opened, follow the steps below: log out of the account - close the software - turn on the airplane mode - turn off the airplane mode - turn off the WIFI , then open the software and log in
(3) When registering, try to avoid registering on the same WIFI. It is best to register using data traffic.
By meeting these three challenges, product managers will continue to increase in value Good product managers are very scarce. Product managers who understand users, business, and data are still in high demand outside the Internet. On the contrary, product managers who only do simple messaging, inefficient execution, and shallow thinking may not survive the next 3-5 years. View details > (4) After registering an account, select an area of interest, browse the homepage, click on interest notes, etc. After about 5 minutes, change the account name and profile picture
Note: If one device cannot correspond to one account, when registering accounts in batches, do not choose to register all accounts on the same day. You need to register in different time periods , or even on different days.
2. Tutorial on how to maintain a new account
After registering your account for 3-5 days, do not do any marketing activities , just maintain the account. Browse your interest notes interactively every day, and try to simulate real-life operations.
(1) Complete personal information
(2) Use Xiaohongshu for more than 10 minutes every day, which can be divided into time periods
(3) Follow 2-3 high-quality accounts in vertical tracks/interest tracks every day
(4) Follow Xiaohongshu official accounts, such as Captain Shu, Life Shu, Xiaohongshu Creative Academy, etc.
(5) Like/collect 5-10 high-quality notes on vertical tracks/interest tracks every day
(6) Select potential notes every day and post 3-5 comments that are likely to resonate and attract attention . Note that the comments cannot contain any illegal language.
3. Daily account maintenance operations
Professional/assistant/expert accounts should try to stay close to the direction of this track when they are maintaining their accounts on a daily basis , so as to label their accounts with this track and gain more traffic when they publish notes later; water army accounts can choose to maintain their favorite directions and keep their accounts active and credible.
1. Daily must-do
Browse
Rules: The browsing time of a note should not be too short, and videos and pictures should be viewed at least 60%; long articles should be scrolled to the bottom and comments should be read; videos should be viewed by clicking on the comments
(1) Search: Search for track-related keywords
①Browse by searching keywords or long-tail words under keywords
② Browse by sorting based on comprehensive/latest/most popular
③ Browse by recommended terms under keywords
④ Browse related searches under a keyword
(2) Home page recommendation: Browse track-related notes
① Discovery page/Follow page/Local page browsing, track-related notes/highly popular notes
(3) Guess what you want to search: Browse recommended topics
① In the search entry, [Guess what you want to search]
(4) Xiaohongshu Hot Topics
① Under the search entrance, [Xiaohongshu Hotspots]
interactive
Rules: You cannot click in batches; you must browse the notes before performing interactive operations
(1) Like/collect/comment on the track account/official account
(2) Like/collect/comment on each other's posts among several of your accounts
(3) Someone asks a question and needs to respond
monitor
(1) Pay attention to and explore more ways to play on the platform during daily browsing
(2) Pay attention to industry/competitive actions during daily browsing
(3) When negative comments are discovered, public opinion should be protected
2. Daily optional
report
(1) Report illegal accounts/illegal content/illegal comments to increase your own account weight
(2) Reporting method: Click the share button in the upper right corner of the note to report; long press the comment to report
Publish content
(1) Professional accounts are scheduled to be published based on account content
(2) The water army account publishes a note every 5-7 days. The content is not limited as long as it does not involve any violations .
Participate in official activities
Participate in official platform activities to get more traffic
(1) Account homepage - click [≡] in the upper left corner - Creation center - click [Notes and Inspirations] in the lower middle part - select a suitable theme to create
(2) Account homepage - Navigation bar second right [Message] - Message notification - Official activities will be pushed regularly - Select the appropriate activity to participate
Upgrading your account
(1) View entry: Account homepage - [Me] in the lower right corner - [Edit Profile] in the middle - Lowest growth level
(2) Upgrade method: Click on the corresponding potato image to view the upgrade requirements
IV. Factors affecting account weight
1. Bonus factors
(1) The degree of completeness of the basic information of the account. The account name, introduction, profile picture, background image, age, region, etc. have been completed.
(2) Selected an area of interest and browsed and interacted positively
(3) Following high-quality bloggers in the area of interest, browsing and interacting with them
(4) Open Xiaohongshu every day/regularly to browse and use it , and use it for a certain period of time
(5) Posting notes
(6) Actively participated in official activities
(7) Use a fixed device to log in , and use both WIFI and data to log in.
(8) Participate in reporting illegal content and jointly build a good community environment
(9) Improve your Xiaohongshu level
Note: The above items should not be operated too frequently. Normal operation + points, too many operations too often will trigger program review - points
2. Deduction factors
(1) Personal information, notes, private messages, and interactive comments contain sensitive information, such as fraud, pornography, politics, traffic diversion, WeChat ID, etc.
(2) Frequently switching login devices
(3) The frequency of various operations is too fast , which does not sound like real people’s operations, such as frequent likes, consecutive hides, and continuous follows
(4) The same behavior is performed over and over again without any other operations in between, such as repeatedly posting a piece of content or repeatedly posting a comment.
(5) Involved in any illegal behavior, reported or complained about; (6) Detected that a large number of accounts on the same WIFI network are performing similar operations
(7) The same mobile phone was detected to log into multiple accounts at the same time
(8) Xiaohongshu Community Standards
5. Account suspension
If the account violates the Xiaohongshu community norms during operation, it will be punished. During a short-term ban , you can view and browse notes, but you cannot post notes, interact with comments, or send private messages.
Title level
(1) 7-day ban : Content violations, copyright infringement, likes manipulation, illegal comments, transaction diversion, etc.
(2) 30-day ban and downgrade of account privileges : serious misconduct such as spreading false information, increasing followers and likes in bulk, and maliciously attacking others
(3) Permanently blocked, unable to browse : If there is no improvement after being punished multiple times, the account will be permanently blocked
(4) Account deduction: Professional accounts will be subject to an additional deduction system, with a maximum score of 10 points, and 2 points will be deducted for each violation. After all the points are deducted, the platform will deem it as non-compliant and the brand professional account will be directly banned
Complaints
Note: If there is no violation, but the note and account traffic is extremely poor, you can also check the note/account status here and file a complaint
(1) Method: Account homepage - [Me] in the lower right corner - [≡] in the upper left corner - Settings - Help and Customer Service - Note Appeal/Account Appeal (appeal for violation notifications)
(2) Note appeal: Select the abnormal note - Problem feedback - Select the feedback problem - Explanation of the situation
(3) Account appeal: Select the appeal issue - Description of the situation - Provide pictures